The LG Optimus (LG GT540) is a smart choice for the first-time smartphone users with access to the exciting world of Android apps without compromising on style as the handset boasts a distinctive design that is both sleek and soft and is available in black and silver. The LG Optimus also allows users to enjoy automatic account synchronization with all Google mobile services and enhanced social networking functions in a high-powered multimedia environment. Wireless Personal Data Transfer - You can access your data from anywhere and easily transfer your data from your PC to your mobile via the web. Enhanced Multimedia - The LG Optimus GT540 is a multimedia powerhouse. Scroll through your photos, music and movies with intuitive shake control. Shoot with a 3MP camera, edit your photos with phenomenal face-recognition software and then upload straight to your favourite websites. My Style! My Widget! - At the core, LG Optimus GT540 is all about you. Change your home screen I you don't like it as there are four built-in themes to match your mood. There are also many widgets including news and reviews, weather or social networking services.